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Data
Cleansing
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Customer
information rapidly becomes inaccurate due to people moving,
dying and a whole host of other changes in their personal
circumstances.
Targeting
people from an inaccurate database means wasted budget, poor
response rates and ultimately a demonstration of poor database
management.
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| First we
assess your data to see how accurate it is. We do this by cross-referencing
and checking your existing information using the following: |
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Duplicate
detection |
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Mail
Preference Service |
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Telephone
Preference Preference |
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Roll
Call Enhance |
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Bereavement
File |
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Postcode
Address File (PAF) |
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Gone
Away Suppression File (GAS) |
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| After the
data cleanse has been completed, we will supply you with all
suggested improvements, giving you the option to amend your
systems if need be. |
| Once
we've cleansed your data, you'll have a database you can trust. |
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Digital Print
Don't forget to check out our special offers on Digital Print.
Click onto
Digital Print
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