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On
average each person receives 11 direct marketing
letters or brochures every week both
at home and at work!
The vast
majority are totally inappropriate to their
needs and interests.
Many have
the wrong name, few are addressed correctly,
and some never even arrive.
The raw
data, whether your own list or a purchased one is the least
expensive part of any direct marketing campaign. However
if this data is incorrect the campaign
will almost certainly fail.
Scarlet
Orange is a leading specialist in customer profiling
and digital print technologies and has everything
you need to make your data work with the utmost
efficiency.
So when
this is coupled with our own databases, database cleansing
services and expert knowledge we are able to produce
unique profiling techniques for all of your
marketing needs.
Utilising
our own software applications and expert knowledge in data
interrogation enables us to provide you with a range
of cost saving benefits.
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